Sofware Business

Customer Relationship Management, or CRM Since customers are the heart of any successful business, Customer Relationship Management, or CRM is the veins through which the blood is supplied. In 1993, when Tom Siebel left Oracle, he came up with Siebel Systems to introduce sales force automation (SFA) that worked as the centralized source of the database, integrated with contact management features. In the late 1990s, the word CRM came into existence against the prevalent terms like enterprise customer management (ECM) and customer information system (CIS). However, some credit this to the technology research giant Gartner, while others believed that Siebel is perhaps the possible source. With the transition of web-based CRM system to the cloud-based services, the CRM providers have come a long way to ease off repetitive sales tasks, automating marketing initiatives and providing value to the customer. It is your digital pen-and-paper support system that improves customer retention and ...