Market and user behaviour analysis using
There is no industry that has seen a greater turmoil and strife amongst its functioning than the world of Sales. Newer developments are cropping up every second to disrupt the older parameters of conducting sales- as old was not so gold. Earlier when there was plethora of ideas that populated the rooms of product managers, the ideas remained confined to talks as technology was extremely expensive or hard to deploy. But now, technology is shaping up ways we view sales as consumers are more in tune with the experience created while putting forward their requirements. The sensitivity of data consumption has taken this thrush of demands into newer levels. Here, CRM software has contributed largely to the advancement of sales while reducing redundancy attached to older practices. Now, the inclusion of sophisticated advancements such as Artificial Intelligence has furthered the cause. At the heart of all customer centric information and strategies that marketers harness is “ big data” the su...